Data is Power
The power of The Winning Process is the ability to capture the raw information from your promotion entries and produce valuable analysis reports that enable you to drive your marketing dollar further.
You are able to determine the best performing retail outlets or sales people, which States provide you with the best results or even an age and gender demographic report. All reports can be designed to analyse data field captured as a part of your promotional campaign.
Lifestyle data, purchasing preferences, price points etc – if it is part of your entry form than it can be analysed.
Additionally once you have a number of campaigns such as yearly or seasonal campaign you are able to analyse the results from one campaign to the other. This provides you with an amazing insight into your marketing and advertising activities and provides better control of your marketing budget.
Below are some sample reports to demonstrate: