Project details

  • PRODUCTS: Accu-Chek Guide, Accu-Chek Performa, Accu-Chek Mobile
  • DURATION: ongoing
  • REDEMPTION: Multiple variations from free meters to cashback
  • OBJECTIVE: Promote brand adherence to product quality and increase market share

Roche Accu-Chek

Process:

Upon purchasing a promotional product:

  1. Customer visits the promotional site and completes the claim form
  2. Claim is reviewed and validated
  3. Cashback amount is transferred into the participant’s bank account
  4. TWP records all claim details and provides this data to the client

Results

  • Valuable customer data retrieved for market analysis
  • Increased sales of full range of products across all markets