Project details
- PRODUCTS: KitchenAid Cook Processor
- DURATION: 12 weeks
- REDEMPTION: Gift With Purchase
- OBJECTIVE: Drive sales of key product rand in a highly competitive retail space
KitchenAid
Process:
Upon purchasing a promotional product:
- Customer visits the promotional site and completes the online claim form
- Claim is reviewed and validated
- Data is transferred into client data base for despatch purposes
- TWP records all claim details and provides this data to the client
Results:
- Valuable customer data retrieved for market analysis
- Increased sales of products across all markets during peak period