3M
3M

Project details

  • PRODUCTS: Futuro and Nexcare
  • DURATION: 12 weeks
  • REDEMPTION: SCratch & Win Prize Draw
  • OBJECTIVE: Increase awareness and sales of a specific product

Futuro & Nexcare

PROCESS:

Upon purchasing an approved product:

  1. Customer receives an instant win scratchie card – revealing a value between $2 – $100
  2. Customer then registers win on web portal
  3. Cashback amount is transferred into the participant’s bank account
  4. TWP records all claim details and provides this data to the client

Results

  • Valuable customer data retrieved for market analysis
  • Increased sales across all markets
  • Increased loyalty and brand awareness