Project details
- PRODUCTS: Futuro and Nexcare
- DURATION: 12 weeks
- REDEMPTION: SCratch & Win Prize Draw
- OBJECTIVE: Increase awareness and sales of a specific product
Futuro & Nexcare
PROCESS:
Upon purchasing an approved product:
- Customer receives an instant win scratchie card – revealing a value between $2 – $100
- Customer then registers win on web portal
- Cashback amount is transferred into the participant’s bank account
- TWP records all claim details and provides this data to the client
Results
- Valuable customer data retrieved for market analysis
- Increased sales across all markets
- Increased loyalty and brand awareness