Project details
- PRODUCTS: Gas connection, purchase of gas appliance
- DURATION: Ongoing
- REDEMPTION: Cashback dependent on the value of the purchase
- OBJECTIVE: To encourage households to connect to gas and purchase compliant gas appliances
Australian Gas Network
PROCESS:
Upon connecting to gas or purchasing an approved appliance:
- Customer visits the promotional site and completes the claim form
- Claim is reviewed and validated
- Cashback amount is transferred into the participant’s bank account
- TWP records all claim details and provides this data to the client
Results
- Valuable customer data retrieved for market analysis and future re-targetting
- Increased loyalty and brand awareness