The Benefits of Cashback Marketing

When a company needs to maintain brand awareness, launch a new product or reward their customers for loyalty they turn toward the unique solution offered by cashback or promotional marketing.

That’s where the team at The Winning Process excel.

The key benefits of cashback marketing include:

Simple, cost-effective and results-oriented promotional activity
Strengthens brand awareness and encourages loyalty
Drive sales whilst maintaining original price and margin
Proven traffic builder that can be rolled out quickly
Effective means of shifting excess inventory, moving mature products or trialing new ones
Allows you to obtain valuable consumer and reseller data
Detailed analysis and leveraging of data collected provides opportunities for post-sale interactions and allows you to build closer relationships with your audience
Can be applied across multiple industries and products

The Winning Process provides:

Dedicated account manager
Campaign planning, set-up and management
Creation of legal Terms and Conditions
Design and build of promotional microsite
Data entry for physical claims
Claim review and validation based on your requirements
Issuing of cashback payments via EFT transfer, cheque, digital gift card or branded EFTPOS Gift card
Set up and distribution of branded email notifications
24/7 client reporting system which allows you to measure campaign performance
24/7 online tracking system which allows end users to track progress of claims
Client and customer support service via phone and email
Full post-campaign analysis conducted and provided to you along with recommendations for future promotional activities

What a good system, so easy to use.

Saves us many human resource hours in just processing and keeping track of where things are.

Love the reporting and the immediacy of knowing how the promotion is going.

Your service and The Winning Process system has been a revelation. We never had such a range of benefits and features so readily available before.

Thank you for your work with The Winning Process and our recent promotion – being able to compare promotional results from program to program has enhanced our capacity to better target our promotional dollars.

Despite managing several cashback and reward programs before us, our project was both complex and unique. Stephanie and the team at DMC Advertising worked closely with us throughout the design and build phase to tailor the right solution. Workshops and ongoing testing was thorough, and DMC delivered a product that required very few modifications once live. It has also been flexible, allowing enhancements with minimal disruption. Access to data is available and custom reports are generated as required. DMC is a small company with long-serving and capable staff who provide both a high-level and personal service to their clients at a very affordable price. I highly recommend them.