The Benefits of Cashback Marketing

When a company needs to maintain brand awareness, launch a new product or reward their customers for loyalty they turn toward the unique solution offered by cashback or promotional marketing.

That’s where the team at The Winning Process excel.

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The key benefits of cashback marketing include:

  • Simple, cost-effective and results-oriented promotional activity
  • Strengthens brand awareness and encourages loyalty
  • Drive sales whilst maintaining original price and margin
  • Proven traffic builder that can be rolled out quickly
  • Effective means of shifting excess inventory, moving mature products or trialing new ones
  • Allows you to obtain valuable consumer and reseller data
  • Detailed analysis and leveraging of data collected provides opportunities for post-sale interactions and allows you to build closer relationships with your audience
  • Can be applied across multiple industries and products

The Winning Process provides:

  • Dedicated account manager
  • Campaign planning, set-up and management​
  • Creation of legal Terms and Conditions
  • Design and build of promotional microsite
  • Data entry for physical claims
  • Claim review and validation based on your requirements
  • Issuing of cashback payments via EFT transfer, cheque, digital gift card or branded EFTPOS Gift card
  • Set up and distribution of branded email notifications
  • 24/7 client reporting system which allows you to measure campaign performance
  • 24/7 online tracking system which allows end users to track progress of claims
  • Client and customer support service via phone and email
  • Full post-campaign analysis conducted and provided to you along with recommendations for future promotional activities