The Benefits of Cashback Marketing
When a company needs to maintain brand awareness, launch a new product or reward their customers for loyalty they turn toward the unique solution offered by cashback or promotional marketing.
That’s where the team at The Winning Process excel.

The key benefits of cashback marketing include:
- Simple, cost-effective and results-oriented promotional activity
- Strengthens brand awareness and encourages loyalty
- Drive sales whilst maintaining original price and margin
- Proven traffic builder that can be rolled out quickly
- Effective means of shifting excess inventory, moving mature products or trialing new ones
- Allows you to obtain valuable consumer and reseller data
- Detailed analysis and leveraging of data collected provides opportunities for post-sale interactions and allows you to build closer relationships with your audience
- Can be applied across multiple industries and products
The Winning Process provides:
- Dedicated account manager
- Campaign planning, set-up and management
- Creation of legal Terms and Conditions
- Design and build of promotional microsite
- Data entry for physical claims
- Claim review and validation based on your requirements
- Issuing of cashback payments via EFT transfer, cheque, digital gift card or branded EFTPOS Gift card
- Set up and distribution of branded email notifications
- 24/7 client reporting system which allows you to measure campaign performance
- 24/7 online tracking system which allows end users to track progress of claims
- Client and customer support service via phone and email
- Full post-campaign analysis conducted and provided to you along with recommendations for future promotional activities
What a good system, so easy to use.
Sarah SawyerMedia Merchants
Saves us many human resource hours in just processing and keeping track of where things are.
Rebecca OaksHWI International
Love the reporting and the immediacy of knowing how the promotion is going.
Michael AquilinaThe Breville Group
Your service and The Winning Process system has been a revelation. We never had such a range of benefits and features so readily available before.
Athena KalosPhilips
Thank you for your work with The Winning Process and our recent promotion – being able to compare promotional results from program to program has enhanced our capacity to better target our promotional dollars.
Ashley VallancePhilips
Despite managing several cashback and reward programs before us, our project was both complex and unique. Stephanie and the team at DMC Advertising worked closely with us throughout the design and build phase to tailor the right solution. Workshops and ongoing testing was thorough, and DMC delivered a product that required very few modifications once live. It has also been flexible, allowing enhancements with minimal disruption. Access to data is available and custom reports are generated as required. DMC is a small company with long-serving and capable staff who provide both a high-level and personal service to their clients at a very affordable price. I highly recommend them.
Nicole ButlerAustralian Gas Networks
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